Software Lead
 
Product Manager
 
Founder & CTO

Hi, I'm Daniel Martinovic👋

I build products and lead the teams that ship them. Co-founder & CTO at Nodalli, backed by Antler and DMZ. Open to Software Lead and PM roles.

✦ Open to Software Lead & PM roles - Toronto / Remote
DM

About

I've spent the last 6 years building software products from scratch and leading the teams that ship them.

Three co-founded ventures. Production code across healthtech, media, and B2B SaaS. $200K+ raised. Right now I'm CTO at Nodalli, an AI platform that maps hiring networks at your target companies, drafts personalized outreach, and books the coffee chat. We've generated 1,500+ connections for job seekers at 13× the reply rate of cold applying, backed by Antler, DMZ, and Altitude Accelerator.

My foundation is full-stack engineering — React, Node.js, AWS, Python, PostgreSQL. But my job is product. I define what gets built, cut what doesn't, and make sure the team is moving toward the right outcome, not just moving fast. I've owned roadmaps, run two-week sprints, written the PRDs, and shipped the code. The full loop.

I'm selectively looking at Software Lead and PM roles, ideally at companies in AI, developer tools, fintech, or B2B SaaS that care about craft and ship with intention.

Experience

N

Nodalli

March 2024 - Present
Co-Founder & CTO

Nodalli maps 100+ recruiters, alumni, and hiring managers at your target companies, drafts personalized outreach, and books the coffee chat, turning a 25-hour weekly job search into a 5-minute workflow.

📊 1,500+ coffee chats booked · 13% avg reply rate · 9,000+ hours saved
🏆 Backed by Antler · DMZ · Altitude Accelerator · UofT Entrepreneurship · LOI · YSpace

  • Owned full product lifecycle: user research, roadmapping, sprint planning, and delivery for a team of 4 engineers + 2 designers
  • Architected core AI stack (GPT-4 API, Zapier, Make.com) to automate contact discovery, email drafting, and follow-up sequencing
  • Defined and tracked KPIs: reply rate, chat bookings, trial-to-paid conversion, activation cohorts
  • Expanded to B2B university partnerships (TMU, York), generating 900+ outcomes for org clients
  • Stack: React · Next.js · Node.js · PostgreSQL · AWS
W

WorkCentive

February 2023 - November 2023
Software Consultant

Client-facing technical delivery for enterprise compensation software processing millions of sales records.

  • Acted as technical PM: bridged client requirements and engineering output from discovery to go-live
  • Built secure data pipelines (SQL, Python) for multi-stage payroll calculations, compliance transformations, and validation across national datasets
  • Translated complex business rules into scalable system logic, eliminating redundant calculations and reducing processing errors
u

uCast

May 2021 - December 2022
Co-Founder & CTO

Two-sided marketplace connecting podcasters with advertisers through automated matching algorithms.

💰 $200K+ raised in seed funding and grants
🚀 Incubated at IBZ (TMU Innovation Boost Zone)
Stack: AWS · React · Node.js · Express · PostgreSQL · Stripe

  • Built and shipped full-stack marketplace with automated ad-matching algorithms and stateful campaign management
  • Led Agile sprints: standups, backlog grooming, feature prioritization based on partner and user feedback
  • Negotiated API partnerships to expand podcast database coverage
  • Drove go-to-market strategy and managed investor relations
G

G20 Young Entrepreneurs Alliance

October 2020 - Present
Canadian Delegate
  • Selected to represent Canada at the G20 Young Entrepreneurs Alliance , a global network convening annually alongside the G20 Summit
  • Participates in cross-border policy discussions on entrepreneurship and economic growth
  • Maintains ongoing relationships with SME leaders across G20 member nations
D

Deloitte

April 2020 - September 2020
Solution Engineering Analyst

Embedded in Skunk Works team within Deloitte's Cyber Intelligence Centre to build internal automation tools.

  • Developed Python pipelines for cleaning, serializing, and formatting sensitive intelligence datasets
  • Built automated scheduling systems replacing manual recurring workflows
  • Supported security controls, risk assessments, and systems integration for client initiatives
C

CUTC Foundation

October 2019 - August 2020
Co-Chairman

Led Canada's largest undergraduate technology conference as Co-Chairman.

3,000+ attendees · 40+ speakers from Google, Microsoft, LinkedIn, Shopify, RBC

  • Managed national organizing team across logistics, sponsorship, and programming
  • Directed charitable initiatives: $2,000 donated to Black Mental Health Canada, $5,000 in community giveaways

Skills

Product Management
Roadmapping
Sprint Planning
Agile / Scrum
Backlog Management
KPI Definition
Stakeholder Communication
Cross-functional Team Leadership
Project Leadership
Hiring
Fundraising
Strategic Partnerships
JavaScript
TypeScript
React
Next.js
Node.js
Express
Python
PostgreSQL
SQL
GraphQL
PHP
Java
AWS
Docker
Kubernetes
LLM Integration
ChatGPT API
Zapier
Make.com
Cursor AI
Prompt Engineering
My Projects

Check out my latest work

I've tackled projects of all scales, from crafting sleek websites to developing robust, feature-rich web applications. Here are some of my top picks.

Nodalli

Nodalli

Co-founded and lead Nodalli as CTO, an AI networking platform that maps hiring contacts at your target companies, drafts personalized outreach, and books coffee chats. 1,500+ connections generated, 13% avg reply rate, backed by Antler and DMZ. Stack: AWS · Node.js · React · GPT-4 API · PostgreSQL

Javascript
Zapier
Make
ChatGPT
Stripe
JotForm
Gmail Services
SQL
uCast

uCast

Co-founded uCast, a SaaS marketplace for podcasters and advertisers. Built scalable backend with AWS, Node.js, and Express, and developed dynamic React components. Created algorithms for automated ad matching, improving engagement and retention. Led the engineering team through Agile sprints for rapid feature delivery.

React
Next.js
AWS
Express
Node
Stripe
Custom UI
Ranking & Matching Algorithms
OCT Signal Processing

OCT Signal Processing

Developed a low-cost FPGA-based pipeline for Optical Coherence Tomography (OCT), improving image processing speed through stages like data retrieval, upsampling, FFT, and display. Overcame VHDL implementation and UART data bottlenecks, with future work focusing on optimizing communication protocols and exploring SoC implementation for better performance.

MatLab
Simulink
Signal Processing
VHDL
Python
SoC
CUTC

CUTC

Led the Canadian Undergraduate Technology Conference (CUTC) as Chairman, organizing an event with 3,000 attendees and 40+ speakers from top tech companies. Managed a national team, securing sponsorships, coordinating charitable donations, and overseeing giveaways. Delivered a successful conference that fostered networking and knowledge-sharing among future tech leaders.

Task Delegation
Speaker/Sponsorship Acquisition
Event Management
Operations
Resource Allocation

..and some more

During my university years, I participated in numerous startups, projects, hackathons, and case competitions.

  • V

    Vimto

    Co-founded Vimto, a SaaS platform that automates sales funnels for startups and SMEs. Leveraging NLP-driven personalization for copy and outreach. Designed to scale internationally, Vimto empowers businesses to penetrate new markets and book high-value client meetings. Pitched and won $15,000 at DMZ
  • O

    OneStop (Mobile App)

    Prototyped an app enabling small retailers to digitize their inventory and reach customers online overseas in Turkey. Secured $7,000 in funding and received the Dean's Student Award for Social Innovation.
  • S

    Samsung x Symcor IoT Case Competition

    Proposed a $1.2B IoT-dedicated microprocessor standard for Samsung to enhance device security. Designed a concept leveraging low-frequency bands and PUF technology to address security concerns and drive adoption of IoT chip series. Awarded First Place & Most Creative Solution.
  • C

    ConnectIT Case Competition

    Developed a two-part solution integrating sensor networks with Twilio and Google APIs using Python scripts to monitor building conditions and real-time SMS alerts. Awarded First Place & A Cool Smart Watch :)
  • V

    Virtual Assistant for Home Automation

    Designed and implemented a home automation system using ESP32 devices, enabling real-time data collection, image processing, and smart visualization for efficient face recognition and power optimization.
  • S

    SMS Weather Alerts (Python + Twilio)

    Built a Python script integrating Twilio API to deliver real-time weather alerts via SMS, leveraging OpenWeatherMap data to provide customized notifications for users.
  • G

    Global Trade Visualizer

    Scripted a Jupyter notebook that visualizes global import and export data for countries using interactive choropleth maps, providing insights into international trade patterns and economic trends.
  • H

    HairPact (Mobile App)

    Developed HairPact, a telehealth platform leveraging AI and computer vision to provide personalized hair restoration assessments, prevention strategies, and direct connections to surgeons, transforming the hair loss care experience.
  • c

    ch4tspace (Extension)

    Built a Chromium extension enabling real-time chat channels for users on the same URL.
  • S

    StudyBeacon

    Web app connecting students with shared university courses, enabling real-time study session alerts and collaborative note-sharing to enhance academic engagement.
  • S

    Synergy

    Designed a two-sided marketplace connecting buyers and sellers of commodities, streamlining large-scale transactions.
Contact

Get In Touch

I'm currently open to Software Lead and PM roles. If you're building something interesting, let's talk.

📩 daniel.martinovic3@gmail.com
Or find me on LinkedIn and X.